Benefit of switching to SEO and away from ‘nuts’ Google PPC

Freddie Cerva at the The Best SEO Agency: I started working on the SEO and Internet Marketing of the Your Holiday Booking network of websites in December 2014. Extracts from an article on Your Holiday Booking SEO – Published on Article Title: Your Holiday Booking seeing benefit of switching to SEO and away from ‘nuts’ Google PPC Extracts from the article: Holiday component and package collection Your Holiday Booking claims to have halved its advertising spend with Google in the last year, as it switched focus to SEO from PPC. The firm, which encompasses hotel operator, tour operator, travel agent and transfer divisions is owned by the Vertical Group and operates 35 websites. It says the switch away from PPC has not seen any impact on visitor numbers. “If you talk to a lot of people they say SEO is dead, it’s not. We have spent a lot of time and effort getting technically more effective in the SEO environment,” said Peter Healey, founder of Vertical. “All of that process has been horrible because we have so many sites but we are grinding to the end of that process now. “We have been in a state of change for a year and it’s really held us back a bit because you cannot focus on growth at the same time. “This year will be when we manage to sort ourselves out and get the growth going. I can now see you don’t have to be totally in the pocket of Google. “If the future of the travel industry is Google we are going to have a very tough time if that’s the only way to market. “Endlessly paying for PPC is just nuts. We saw last year Cost Per Click double. That became a problem we had to fix or all we were doing was working for Google.” Healey said the key to SEO was uniqueness and having a detailed knowledge of the priorities on sale, so that customers’ questions are answered. Read the rest of the article on